Amazon slogan

If you live in the United States and you think about online shopping, chances are, Amazon is the first store that comes into mind. Out of all the US-based websites, Amazon is the top online shopping website for both sellers looking for a convenient and high-traffic website to put their products and buyers looking for quality products and convenient shopping with a few taps of their fingers.

Amazon has had a major impact in terms of shopping. While it’s not the first website that created online shopping, since 1994, it has significantly changed the way we shop. Today, you can buy nearly anything from Amazon around the world, using globalization and the slowly shrinking world to bring products to everyone regardless of which country they live in.

I could go on about Amazon’s history of changing the way we see shopping, its business image in the e-commerce industry, or how its Amazon Associates Program helps bloggers and website owners receive additional passive income through affiliate links. But, as a consumer, I can’t deny that online shopping has had its setbacks. When the internet is filled with scammers and Amazon customers have their own fair share of horror stories of poor-quality items, I need to know what kind of business I’m dealing with before making my purchase.

And if I want to know more about what Amazon really stands for, I have to look at their mottos and slogans.

amazon

What’s in a Motto?

Mottos and slogans may seem unnecessary when building a brand, but in terms of marketing and PR, your business’ slogan becomes part of the foundation that dictates how your business operates. For example, would you rather buy products from a company whose motto focuses more on providing their customers with quality products, or a company with a motto focusing on the company’s profit and growth?

A business motto advertises the brand. The phrases “I’m Lovin’ It” and “Because You’re Worth It” are now attached to a certain brand because of years of cultivating a slogan into the consumers’ minds. So if you want know more about the business you’re dealing with, take a look at the slogan. It’s not always honest or accurate, but it provides a pretty clear image of what a business does and what you can expect from it as a buyer.

Amazon’s Slogan

Amazon’s slogan is “Work Hard. Have Fun. Make History.” This isn’t as well-known as Amazon’s other taglines or mottos such as “From A to Z,” but this is the motto Amazon uses when recruiting people. Amazon’s founder, Jeff Bezos, started Amazon in July 1994 as a bookstore but continued to diversify until you could find almost everything you need on the website.

amazon's slogan

Word Hard

Since the company’s growth, Bezos has gained a reputation for the way he manages his company and his employees. In his first letter to his shareholders in 1997, he admitted that it wasn’t easy to work for Amazon, as one would only choose between working long, working hard, or working smart.

As of 2018, Amazon has over 613,000 employees, all of them working hard to provide new ideas to innovate e-commerce as well as provide top-quality services to its consumers. Many of Jeff Bezos’ speeches highlight the importance of working hard, among other skills, towards reaching one’s goals and success, and his motto is a sure sign of what he expects from his company and his employees.

Have Fun

Given the way Amazon is changing the idea of online shopping that involves tweaking the way consumers see the internet and all its possibilities. To make that possible, Bezos and his company had to shorten news cycles and modify what was already working with something that only could work but simplified the solution.

“There is no map, and charting a path ahead will not be easy,” said Bezos in his letter. He and his company needed to invent a new way of operations, and so he created a culture of experimentation at Amazon. Working there, failure was acceptable as long as it provided lessons one could bring to their next plan. It’s the same mindset that people like Steve Jobs and Mark Zuckerberg also carried. After all, thinking logically and like everyone else never got these men anywhere. Being successful at Amazon meant having fun and thinking out of the box, and that required a lot of imagination to successfully pull off.

Make History

As of February 2019, Amazon is worth $134.5 billion, making Jeff Bezos the richest man in the world (though that may change following his impending divorce with his wife, MacKenzie). However, that’s no cause for Bezos to slow down.

Despite his entrepreneurial achievements, Amazon continues to innovate and find ways to improve their services to their consumers. Through the company’s efforts, they have become not only the largest e-commerce marketplace and cloud computing platform in terms of revenue, they’ve also become the largest internet company in the world and the most valuable retailer in the United States. Despite all these, though, it doesn’t appear this is the last of the achievements Amazon seeks to achieve.

Amazon’s slogan talks about working hard to achieve their goals, having fun by thinking out of the box and using one’s imagination and past lessons to create a new idea, and make history by working together to reach new heights.

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250+ Creative Amazon Slogans & Taglines

Get 5 free tips from successful founders every week, directly in your inbox.

Perhaps you've come up with the perfect business idea and name for your business.

Now, it's time to come up with a great slogan to tie all the pieces together. And not just a slogan, but a catchy and timeless slogan that people across the world will remember you for.

Your slogan is not only a promise to your customer, but it represents your brand's entire mission. Your slogan tells your customer exactly what you do and why you do it.

We've put together 250+ creative amazon slogans & taglines + a step-by-step guide on how to come up with a powerful slogan for your brand.

Additionally, we provide you with a free slogan generator to help you find a custom tagline for your brand.

Amazon Business Slogan Maker: Tagline and Slogan Generator

Want to come up with your own unique phrase for your amazon business?

You can generate hundreds of amazon business slogan ideas for free using our slogan and tagline generator.

List of Slogan and Tagline Ideas

Catchy Slogans & Taglines

  • Grind now, make more sales
  • The best platform for selling
  • We sell, we grow
  • Growing as individuals through business
  • Our business, your satisfaction
  • Selling is our passion
  • Our devotion to business is extraordinary
  • We only sell the best of the best products
  • The best product catalogs unleashed
  • Products that are made to impress
  • Be amazed, get involved
  • Providing premium products all over the world
  • Not just for income for customer satisfaction too
  • Build a brighter future in entrepreneurship
  • From small to big enterprise
  • Providing people with useful products
  • Products that are simply amazing
  • Amazing products that are made for all ages
  • We only sell nothing but the best
  • Profitable business, providing great products
  • Winning products, supreme satisfaction
  • The enterprise that will surely be your choice
  • The #1 choice of customers
  • Go big on your business
  • The brand that you can trust
  • The brand with premium quality
  • No substandard products inside
  • A brand that you can trust
  • Never get behind the latest product trends
  • Top brands that are in demand
  • Amazing products guaranteed
  • Affordable and quality guaranteed
  • You'll never go wrong with our products
  • Excellent products, satisfaction guaranteed
  • Upper Colombia Are What We Do
  • Growth, One For All.
  • Work Hard, Grew Harder
  • Rapid Growth, Built For You
  • Central And Several
  • Growth - You See This Name, You Think Dirty.
  • Mighty Amigas Are What We Do
  • Amazon - A Safe Place In An Unsafe World!
  • Make The World A Better Place With Amazon.
  • Amazon Online.
  • I'm Not Just The Growth, I'm A Member.
  • Rate Of The Armor
  • Amazon Is Forever.
  • Growths With Subject
  • I Am Stuck On Growth, 'Cause Growth's Stuck On Me.
  • Exceedingly Good Amazon.
  • Growth, You Know You Want It.
  • Whatever You're Into, Get Into Growth.
  • Growth Know-How.
  • Amazon Stands Above The Rest.
  • You Need A Growth.
  • Lay Of The Slowdown
  • Have A Break. Have A Growth.
  • Office Of The Sony
  • Share Moments, Share Growth.
  • Amazon. The Power On Your Side.
  • Industrial Increment, Urban Maturation
  • Makes You Feel Amazon Again.
  • Growth's Like Heaven.
  • Personal Boosts Are What We Do
  • The Growth Effect.
  • Designed For Growth.
  • Got Amazon?
  • Stop! This Amazon Is Not Ready Yet!
  • Mighty Sony, Peruvian Forest
  • Amazons With History

Popular Slogans & Taglines

  • Upper And Under
  • Station Of The Virago
  • Work Hard, Grew Harder
  • Building The Future
  • Good To The Last Growth.
  • Brazilian Amazon, We're Commiitted
  • You Better Get Your Growth Out.
  • Start The Day With Growth.
  • Amazon Will Be For You What You Want It To Be.
  • Spiritual Economic, Further Slowdown
  • Growth For President.
  • Firstclass Amazon!
  • Profitability Is What We Do
  • Growth Only.
  • Amazon The Sign Of Success.
  • It's The Bright One, It's The Right One, That's Amazon.
  • Amazon The Best Of The Litter.
  • Growth Comes To Those Who Wait.
  • The Wonder Has A Name: Growth.
  • Bet You Can't Eat Amazon.
  • Eastern Amazon, Done Right
  • Growths With Generation
  • Amazons With Indium
  • Recovery Is What We Do
  • Steady Growth, Let's Start Today!
  • Aim Of The Amazon River
  • Central Disneys Are What We Do
  • Now With 50% More Growth!
  • Endless Possibilities With Amazon.
  • Enhancing Is What We Do
  • Point Of The Amazonia
  • See The Growth, Feel The Shine.
  • Amazon, One For All.
  • Gonna Be A While? Grab A Amazon.
  • Growth For The Masses.
  • Makes You Feel Growth Again.
  • Costa Rica Is What We Do
  • Amazon For All Time.
  • Growths With Condition
  • Whitney Is What We Do
  • From Eastern To Hillbilly
  • Slow Growth - A New You
  • Designed For Growth.
  • Personal And Decimal
  • Northwest Disneylands Are What We Do
  • Just Like Growth Used To Make.
  • Upper Kmart, Young Amazon River
  • Growth Works Like Magic.
  • Space Of The Increment
  • Go Far With Amazon.
  • Growth Tested, Mother Approved.
  • Further And Worthy
  • Work Hard, Grows Harder
  • Seat Of The Amazonia
  • Live In Your Growth, Play In Ours.
  • Virago Is What We Do
  • Put Of The Barnes
  • You Too Can Have A Growth Like Mine.
  • Economic Economic, Rapid Ontogeny
  • Cultivation Is What We Do
  • Come Fly The Friendly Amazon.
  • Growths With Production
  • Amazon, Fun For The Whole Family.
  • Exceedingly Good Growth.
  • Upper Gnus Are What We Do
  • Break Through With Amazon.
  • Normal And Fraternal
  • Amazon Always The Right Choice
  • Beware Of Expensive Growth.
  • From Local To Cardinal

Cool Slogans & Taglines

  • Growth For People Who Want More.
  • Mighty And Spritely
  • Get The Amazon Habit.
  • My Anti-Drug Is Amazon.
  • Future Increases, Steady Increases
  • Don't Leave Your Amazon At Home.
  • Upper Amazon, Built For You
  • Amazon Right As Rain.
  • Feel It - Growth!
  • Rate Of The Slowdown
  • It's My Amazon!
  • Growth - You See This Name, You Think Dirty.
  • Growth - Empowering People.
  • Cartilage Is What We Do
  • Develop Is What We Do
  • Don't You Just Love Being In Amazon?
  • Work Hard, Grows Harder
  • Next To The Breast, Growth's The Best.
  • Schhh... You Know Amazon.
  • Lay Of The Amazonian
  • There's Only One True Amazon!
  • Amazon Brings Out The Best.
  • Don't Hold Amazon Back.
  • Amazon The Only Way To Fly.
  • Where Do You Want Growth To Go Today?
  • Peruvian India Are What We Do
  • Intensification Is What We Do
  • The Growth Way Of Life.
  • Northwest Edwards Are What We Do
  • Amazon - It Does A Body Good.
  • Washing Machines Live Longer With Growth.
  • Growth... Get Your Growth Here.
  • Absolut Growth.
  • Growth Is Your Friend.
  • The Most Interesting Growth In The World.
  • Mighty Google, Upper Forest
  • Amazons With Class
  • Do You Have The Amazon Inside?
  • Brazilian Amazonian, Eastern Nintendo
  • Simple Impartial Amazon.
  • Growths With Growth
  • Stay Cool With Amazon.
  • Growths With Growth
  • Peruvian Kmarts Are What We Do
  • Western Acers Are What We Do
  • Spiritual Boosts Are What We Do
  • Poppin' Fresh Amazon.
  • From Eastern To Northwestern
  • You're Never Alone With A Growth.
  • We Build Amazon.
  • Spiritual Growth, Let's Get To Work
  • You'll Look A Little Lovelier Each Day With Fabulous Pink Amazon.
  • Work Hard, Enhancing Harder
  • Sweet As The Moment When The Amazon Went 'Pop'
  • From Peripheral To Bifocal
  • Have You Had Your Growth Today?
  • America's Most Trusted Amazon.
  • What Can Amazon Do For You?
  • Personal Slowdown, Slow Increment
  • Station Of The Increase
  • Kills All Known Growth - Dead.
  • Normal Maturations Are What We Do
  • Range Of The Emergence
  • Endless Possibilities With Amazon.
  • From Unsteady To Sweetie
  • Don't Play With Fire, Play With Amazon.
  • The Growth People.
  • Kills All Known Amazon - Dead.
  • Growth For People Who Want More.
  • Post Of The Development

Funny Slogans & Taglines

  • Proliferation Is What We Do
  • Order A Amazon Today.
  • Mighty Amazon, Done Right
  • Growth For A Brighter Shine.
  • Eastern And Sweeter
  • Jesus Loves Amazon.
  • More Amazon Please.
  • Toshiba Is What We Do
  • Amazon Wins Again.
  • Personal Developments Are What We Do
  • Designed For Growth, Engineered To Last.
  • America's Most Trusted Amazon.
  • The Growth That Likes To Say Yes.
  • Growth, Satisfies The Need.
  • What Can Amazon Do For You?
  • Growth Is A Never Ending Story.
  • The Growth Way Of Life.
  • Make The World A Better Place With Amazon.
  • Grown Is What We Do
  • We're With The Amazon.
  • Steady Increment, Further Growing
  • Don't You Just Love Being In Growth?
  • Commit Of The Amazonia
  • Economic And Pneumonic
  • Brazilian Walmart, Western Forest
  • Schhh... You Know Amazon.
  • Amazon Stands Above The Rest.
  • Growths With State
  • Growth Only.
  • Economic Growth, Satisfaction Guaranteed
  • Range Of The Barnes
  • Growth Works Like Magic.
  • Growth Is My Passion.
  • Young Virago, Central Amazon River
  • Growth - A Safe Place In An Unsafe World!
  • Schhh... You Know Amazon.
  • Rate Of The Slowdown
  • Amazon Keeps Going And Going.
  • You Can Do It When You Growth It.
  • Peruvian Walmart, Northwest Dell
  • The Queen Buys Growth.
  • From Nonindustrial To Industrialized
  • Break Me Off A Piece Of That Growth.
  • Whatever You're Into, Get Into Amazon.
  • Upbringing Is What We Do
  • You Too Can Have A Amazon Like Mine.
  • It's A Beautiful Amazon.
  • Got Growth?
  • Central And Incidental
  • We All Adore A Growth.
  • Growth - Go For The Game.
  • There's Only One True Growth!
  • Decline Is What We Do
  • Propagating Is What We Do
  • Work Hard, Enhancing Harder
  • The Wonder Has A Name: Growth.
  • Get More From Life With Amazon.
  • And On The Eighth Day, God Created Growth.
  • Only The Crumbliest Flakiest Growth.
  • Lower Sony, Colombian Amazonian
  • Let's Amazon!
  • Don't You Just Love Being In Amazon?
  • Praise Amazon.
  • Amazon - Be Prepared.
  • From Paranormal To Typical
  • Is It Live, Or Is It Growth?
  • Ribbed For Her Amazon.
  • Amazons With Power
  • Economic Growth, Done Right
  • Spot Of The Amazon River

Guide: How To Come Up With A Slogan For Your Amazon Business

Why Is Your Slogan Important?

Slogans are critical when doing any sort of marketing or advertising for your business.

Your slogan's role is to help the customer understand the benefits of your product/service - so it's important to find a catchy and effective slogan name.

Often times, your slogan can even be more important than the name of your brand.

Why?

Because your slogan has the ability to show your customer the type of commitment you have to them and also tells them exactly what your brand stands for.

So, let's dive into all of the critical pieces to coming up with a great slogan for your amazon business.

6 Tips For Creating A Catchy Slogan

1. Keep it short, simple and avoid difficult words

Similar to naming your business, your slogan should be short and simple.

A great rule of thumb is that your slogan should be under 10 words. This will make it easy for your customer to understand and remember.

2. Tell what you do and focus on what makes you different

This is a very important piece - and a lot of brands miss the ball and explaining what it is that makes them unique and different from the next competitor.

There are a few different ways you can incorporate what makes your business special in your slogan:

  • Explain the target customer you are catering your services towards
  • What problem do you solve?
  • How do you make other people, clients or your employer look good?
  • Do you make people more successful? How?

3. Be consistent

Chances are, if you're coming up with a slogan, you may already have your business name, logo, mission, branding etc.

It's important to create a slogan that is consistent with all of the above.

This will help when advertising your business and creating a powerful website.

4. Ensure the longevity of your slogan

Times are changing quickly, and so are businesses.

When coming up with your slogan, you may want to consider creating something that is timeless, and won't just fade with new trends.

Try to avoid using terms like "we are the only" and anything with the word "technology," because your statement could be contradicted at any moment.

5. Consider your audience

When finding a catchy slogan name, you'll want to make sure that this resonates across your entire audience.

It's possible that your slogan could make complete sense to your audience in Europe, but may not resonate with your US audience.

The confusion could be due to language barriers or cultural differences - so you will want to determine who your audience is, and how this could be perceived.

6. Get feedback!

This is one of the easiest ways to know if your slogan will be perceived well, and a step that a lot of brands drop the ball on.

Ask friends, family, strangers and most importantly, those that are considered to be in your target market.

Here's a few ways you can ask for feedback:

  • Ask for feedback on a Facebook group
  • Subreddits
  • Niche forums
  • Twitter communities
  • Meetups
  • Product Hunt
  • Test a few different slogan(s) on Facebook Ads and see what performs best
  • Ask a stranger at your coffee shop!

Examples of Great Slogans And Taglines

Needing a little inspo? We put together a list of some of the best slogans and taglines of all times.

Each phrase offers all the key aspects we discussed above - short, simple, unique, consistent, timeless and targeted to their specific niche.

Here they are:

  1. Adidas – Impossible is nothing
  2. Ajax – Stronger than dirt
  3. Airbnb – Belong anywhere
  4. Alka Seltzer – I can't believe I ate the whole thing
  5. Allstate – You're in good hands
  6. American Express – Don't leave home without it
  7. Apple – Think different
  8. Avis – We try harder
  9. BMW – The ultimate driving machine
  10. Bounty – The quicker picker-upper
  11. Burger King – Have it your way
  12. Campbell's Soup – Mmm, mmm good!
  13. Capital One – What's in your wallet?
  14. Chevrolet – The heartbeat of America
  15. Clairol – Does she or doesn't she?
  16. Coca-Cola – Open happiness
  17. De Beers – A diamond is forever
  18. Disneyland – The happiest place on earth
  19. Dunkin' Donuts – America runs on Dunkin'
  20. Energizer – It keeps going… and going… and going
  21. Facebook – Move fast and break things
  22. Fed-Ex - When it absolutely, positively has to be there overnight
  23. Frosted Flakes – They're grrrrrrreat!
  24. Gatorade – Is it in you?
  25. Geico – So easy a caveman can do it
  26. General Electric – We bring good things to life
  27. Google – Don't be evil
  28. John Deere – Nothing runs like a deer
  29. Kay Jewelers – Every kiss begins with Kay

Conclusion

Creating a memorable slogan does not have to be difficult, as long as you follow these steps and stay true to your brand and mission.

We hope this list of slogans + guide helped. Good luck!

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Who founded Amazon, what’s the corporate slogan and where is the headquarters?

AMAZON is one of the world's biggest companies, with most of us Brits having used their services at some point.

But what's the company slogan, and who founded the money maker? Here's what we know...

 Amazon is one of the world's biggest companies, but do you know the slogan?

3

Who founded Amazon?

Amazon was founded by Jeff Bezos - who is still the company's CEO.

The tech guru, who's a Princeton graduate, was born in New Mexico in 1964.

The married dad-of-four has a background in banking, and founded Amazon in 1994 - originally running the company out of his garage in Seattle.

He had packed in his well-paid job at a New York hedge fund after looking into the rapid growth in internet use - which he was determined to profit on.

 Jeff Bezos is Amazon's founder, CEO and the richest man in the world

3

Jeff is officially the richest man of all time, with a staggering net worth of £78 billion - a whole £10bn more than Microsoft tech rival Bill Gates.

He also owns the Washington Post newspaper.

 Amazon's headquarters are an 'urban campus', employing 40,000 people in downtown Seattle

3

What is Amazon's slogan?

Amazon's slogan is "work hard. Have fun. Make history."

It's meant to signify a company which is aspirational and enjoyable - but where the staff are still pulling their weight.

While Amazon's vision, which you may see tagged on the end of some emails, is to "build the Earth's most customer-centric company". Those are some ambitious aims.

Where is Amazon's company headquarters?

Amazon's company headquarters are in downtown Seattle, Washington, USA.

On the website, the vast offices are described as 'our urban campus', and Amazon is the largest private employer in the city - with 40,000 members of staff.

The company is now on the hunt for another city to launch its second headquarters, after making the announcement it was set to expend in September 2017.

Amazon founder and CEO Jeff Bezos is named as the richest man in history with net worth of £78 billion

Topics

Sours: https://www.thesun.co.uk/fabulous/5364575/who-founded-amazon-corporate-slogan-where-headquarters/

In today’s digital age where everyone can shop and stay connected via a screen, technology companies are always trying to stay ahead of the game and their competitors.

Amazon is no exception, as a leading e-commerce retailer in the U.S. and around the world. You may be curious about the Amazon slogan and what it means.

I wanted to know more about Amazon’s slogan too, so I looked into it, and here’s what my research revealed!

What Is Amazon’s Slogan In 2021?

Amazon’s official slogan is “Work Hard. Have Fun. Make History”, which refers to Amazon’s commitment to innovation and customer service. Other common catchphrases used by Amazon include “Earth’s most customer-centric company” and “From A to Z”. These catchphrases are used to boost brand recognition and resonate with customers.

If you’re curious about the meaning behind the Amazon slogan, then keep on reading for the inside scoop on what these words mean and how they reflect Amazon’s mission and vision.

What Does From A To Z Mean On Amazon?

“From A to Z” is another saying commonly associated with Amazon, and one that’s generally more recognizable for shoppers compared to the corporate slogan.

Not only does the A to Z reference Amazon’s name, but it also encompasses the idea that Amazon has everything you need.

“From A to Z” is an ode to the millions of Amazon products available online and through the app.

This catchphrase is featured in recent Amazon ads to highlight different product categories, with everything from auto supplies to video games.

Plus, Amazon has an A-to-z Guarantee which offers consumer protection for products sold and fulfilled by third-party merchants on Amazon Marketplace.

The famous catchphrase ties into this guarantee, which essentially states you can expect timely delivery and quality items, whether it’s purchased directly from an Amazon brand or a third-party seller.

You can use the A-to-z Guarantee to make direct claims with Amazon to determine a refund for unsatisfactory delivery or product quality.

Many Amazon TV commercials and video ads reference the A-to-z Guarantee, with humorous depictions of the many different products you may need throughout the day.

What Are Other Amazon Catchphrases?

You may hear “Work Hard. Have Fun. Make History” or “From A to Z” in reference to Amazon, but “Earth’s most customer-centric company” is another common motto.

This tagline refers to Amazon’s commitment to sustainability in all aspects of its business.

According to Amazon’s official “Who We Are” statement, “Amazon strives to be Earth’s most customer-centric company.”

The company also strives to be “Earth’s best employer and safest place to work.”

Amazon uses its sustainable practices to connect with customers and employees, and its catchphrases highlight its dedication to being a world leader in the consumer industry.

Examples of this catchphrase in action include Amazon’s elimination of over one million tons of packaging material since 2015.

Additionally, the employer also pays double the federal minimum wage with pay starting at $15/hour.

What Does Amazon’s Slogan Mean?

“Work Hard. Have Fun. Make History” is Amazon’s official slogan, although it is more familiar to employees than consumers. 

Each part of this slogan refers to Amazon’s overarching goals for its employees. The company’s significant rise over the last three decades is due to the dedicated efforts of its leaders and employees.

Amazon employees have put their creativity and hard work to good use, creating fresh and exciting products that keep the e-commerce giant growing and attracting new customers.

Amazon has undoubtedly made history, going from a small bookstore to the world’s largest online retailer, with specialized offerings like Kindle e-readers, Prime delivery, Prime Video, and on-demand grocery delivery.

However, when it comes to the “Fun” part of the slogan, this is debatable whether or not Amazon follows through with this.

There have been several reports of Amazon employees working in grueling conditions, which by no means sounds fun.

If you want to know more about Amazon, you can also check our related posts on whether or not Amazon is an ethical company, Amazon book sales statistics, and if Amazon is trustworthy.

Conclusion

Amazon’s slogan of “Work Hard. Have Fun. Make History” refers to its incredible growth and talented staff that make all its innovation possible. This slogan is often used for recruitment purposes and pays homage to the company’s impressive past and promising future.

Other common Amazon catchphrases you may hear in Amazon advertising and marketing include “From A to Z” and “Earth’s most customer-centric company.”

These taglines highlight Amazon’s wide range of millions of household products, as well as the company’s dedication to customer service and sustainability.

Sours: https://querysprout.com/amazon-slogan/

Slogan amazon

Amazon Slogan: Work Hard, Have Fun, Make History

Amazon slogans are as popular as the brand itself. They perfectly symbolize what the brand stands for. If you are an American, the chances are, it is the first store that pops up into your mind when you think of shopping online.

Amazon tops the list amongst all the US-based e-commerce platforms for both buyers and sellers. The high-traffic website is the most popular choice for sellers to list their products, and for buyers, it provides the ultimate shopping experience.

Amazon, one of the five Big Tech companies in the US, has completely disrupted the market in terms of online shopping. While it is true that Amazon is not the first platform to begin online shopping, it has had a serious impact on customer’s shopping behavior. Since its inception in 1994, the tech giant has integrated such ground-breaking technological tools into its platform that provide global customers easy access to the best products and services.

The internet has shifted the balance of power from the hands of a few to the masses. While the power shift has its positive sides, we cannot deny how the internet is misused. Misinformation and information overload are two major side-effects of the power shift. Amazon customers also have their stories of inferior-quality products. The rampant misuse of the internet begs one serious question: CAN ONLINE PLATFORMS BE TRUSTED? Well, for that, you need to look at a company’s mission, vision, values and the very important – SLOGAN.

What is a Slogan?

Wikipedia says:“A slogan is a memorable motto or phrase used in a clan, political, commercial, religious and other contexts as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The Oxford Dictionary of English defines a slogan as ‘a short and striking or memorable phrase used in advertising.’ A slogan usually has the attributes of being memorable, very concise and appealing to the audience.”

According to several studies, brands are made up of three crucial components: company name, logo, and slogan. The slogan has a huge role to play in a company’s success because customers base their opinions on the visual references a brand provides. The slogan, along with the logo, creates a powerful connection between the brand and the consumers.

The logo and the slogan is the extension of a company’s mission. Advertisers use the two to market the intention behind a product or service. Slogans that stick are generally the effective ones: these are the type of slogans that remain in a customer’s mind long after products have left the shelves.

Usage

Slogans, referred to as taglines in the US, were originally used by the Gaelic Armies. They are generally used by advertisers to promote a product or service. Slogans are also written as songs for a greater impact.

Here is a video on ‘Top 10 Songs from Commercials.’

Like a logo, a slogan is created to make a brand or a product memorable. Slogans are a combination of a few words that quickly grabs the attention of the consumers.

Amazon’s Slogan

‘Earth’s Biggest Bookstore’

Jeff Bezos founded Amazon in 1994 as a bookstore. The online bookstore picked up momentum as soon as it was launched.  The slogan, “Earth’s Biggest Bookstore,” was in line with the company mission as it delivered the rarest of books imaginable in every corner of the globe.

See A to Z, or a smile?

The arrow beneath the wordmark from A to Z forms a smile. The logo speaks of the journey made by the Big Tech Company. The smile from A to Z indicates the range of products and services available on the online platform. It also symbolizes the happiness a customer feels when he finds what he needs. The tagline, “Earth’s most customer-centric company,” perfectly describes the company.

Work Hard, Have Fun, Make History

The internal slogan of Amazon is separated by three different ideologies. Let us quickly explore each one:

Work Hard: Jeff Bezos, over the years, has gained a reputation of being a tough taskmaster. He believes that working hard is the real key to success. In a Q&A session, he mentioned the following:

“You might be really good at math; it might be really easy for you. That’s a kind of gift. But practicing that math, and taking it to the next step, that could be very challenging and hard, and take a lot of sweat. When you have a gift and then you work hard, you’re really going to leverage that gift. When you do that well, it will lead to your success. You can’t really be proud of your gifts, because they were given to you. You can be grateful for them, and thankful for them. But, your choices—you choose to work hard, you choose to do hard things —those are the choices you can be proud of.”

In 1997, he wrote his first letter to his shareholders where he mentioned that working for Amazon was not as easy as one might think.

Have Fun: How does one have fun at Amazon? One way employees have fun at Amazon is by being creative and imaginative. Bezos provides an atmosphere where failures are accepted as long as they lead somewhere. In a letter, he mentions:

“There is no map, and charting a path ahead will not be easy.”

This is the same mindset that the founders of other Big Tech companies possessed, such as Steve Jobs and Mark Zuckerberg.

Make History: With a net worth of $177 billion, the founder of Amazon proudly sits at the number one spot on the list of the richest men on the planet. Bezos’ mantra of hard work has definitely worked wonders for him and Amazon.

Despite the success, Amazon has not stopped innovating and discovering new ways to build a better future for the world. Discipline and hard work have made Amazon the most valuable retailer in the US.

To sum up, Amazon’s slogan is about working hard to create new ways to help customers while having fun doing it. The slogan stands for creativity and learning from past mistakes to make a new history.

What we can learn from Amazon’s slogans

Slogans are not random words put together to mean something. A good slogan is made of several important components—Amazon slogans are the perfect example. As an advertising agency or a marketer, it is important that you and your team understand what your message needs to be. If you lose sight of the mission, you are bound to end up with a slogan that lacks the intensity and the purpose.

The Amazon slogans have all the right elements in place, setting the brand apart from the crowd. As a marketer, advertiser, or content creator, you can learn a lot from Amazon slogans. Let us explore what we can learn from them:

But first, let me point out a personal observation: the elements that make a good logo, also make good slogans. 

Amazon Slogans are Simple

Whether you are a designer or a copywriter, or a musician, simplicity always pays rich dividends.  A slogan needs to create an impact without giving away too much. Once you align yourself with the mission behind a brand or a product, you will be in a much better position to create a simple yet powerful slogan. The idea behind a good slogan is to give a taste of the product or the brand, which is why a slogan need not be descriptive.

All the Amazon logos are incredibly simple and touch upon the company’s mission, vision and values.

Amazon Slogans are Timeless

What makes something timeless? How does a piece of art separate itself from the crowd? Well, the simple answer is that they transcend the boundaries of time! Slogans that don’t follow the latest fads are usually the ones that remain relevant no matter when they are used. In the ever-changing world, it is wise not to follow the current trends when it comes to creating a good slogan.

“Earth’s Biggest Bookstore” or “Work Hard, Have Fun, Make History” are examples of logos that are timeless. Think about both the slogans; none of them follow any trend and will be relevant whenever they are used.

Amazon Slogans are Memorable

Various researches show that the brain tends to simplify the most complex information for it to be retainable. Be it a complex piece of design or written words, the brain retains a simplified version of it. What does this indicate? This indicates that uncomplicated works of art are pre-designed to be held on by the brain. A memorable slogan not only sets your company apart from the crowd but also immediately connects the brand with customers.

Amazon logos are uncomplicated and are easily retained by the brain. They grab the attention instantly and establish a connection between the brand and consumers just as soon.

Apart from the above, the Amazon logos are:

  • Relevant
  • Honest
  • Powerful
  • Catchy
  • Aligned with the brands mission and values

25 Famous Slogans

1. Red Bull – “Red Bull Gives You Wings”

2. Nike – “Just Do It”

3. McDonald’s – “I’m Lovin’ It”

4. Apple – “Think Different”

5. Disney – “The Happiest Place on Earth”

6. Maybelline – “Maybe She’s Born With It, Maybe It’s Maybelline”

7. KFC – “Finger-Lickin’ Good”

8. Adidas – “Impossible is Nothing”

9. De Beers – “A Diamond is Forever”

10.  Subway – “Eat Fresh”

11.  L’Oréal –  “Because You’re Worth It”

12.  General Electric – “Imagination at Work”

13.  Gillette – “The Best a Man Can Get”

14.  Visa – “It’s Everywhere You Want to Be”

15.  Motorola – “Hello Moto”

16.  MasterCard – “There are Some Things Money Can’t Buy, for Everything Else, There’s MasterCard”

17.  HSBC – “The World’s Local Bank”

18.  Panasonic – “Ideas for Life”

19.  Google – “Don’t be Evil”

20.  BMW – “Designed for Driving Pleasure”

21.  The New York Times – “All the News That’s Fit to Print”

22.  Dunkin’ Donuts – “America Runs on DunKin”

23.  Audi – “Advancement Through Technology”

24.  Tesco – “Every Little Helps”

25.  Burger King – “Have it Your Way”

Bonus: The Importance of Catchy Slogans in Marketing 

Catchy slogans highlight your brand and instantly connect with the customers. Let us look at why catchy slogans are important in marketing.

Brand Positioning 

Slogans form one of the three key components of marketing. In the words of Kotler, brand positioning is “The act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market.” The slogan, together with a logo and the company name, helps you position your brand in the market.

Fosters Healthy Brand-Customer Relation

A major challenge for you as a marketer is to create campaigns that will quickly connect with the customers. One way to foster healthy brand-customer relations is by using the power of words. A catchy slogan, which is in line with the brand or product’s mission, will surely go a long way in building healthy customer relations.

Stand Out

A distinctive brand/product slogan makes your company stand out from the crowd. Slogans are crucial when it comes to building your brand. An article published on Forbes mentions:

“It is believed that a phrase with a meaning strikes more chord with the customer than just the brand name alone because a good slogan not only gives the customer a commitment but tells them what the brand stands for.”

Demand for Your Products Skyrockets

Having a catchy slogan can increase the demand of your products. If your logo is the lyrics to a song, then your slogan is the music. It is what brings your brand or the product to life. People base their perception of the brand or the product depending on the slogan.

Conclusion

Rome was not built in one day; after years of trial and error, one may think of building something meaningful. The current Amazon slogan portrays the years of hard work and dedication put into building the brand. Amazon slogans are a great example of honesty, simplicity, memorability and timelessness.

PJ

PJ has a background in management consulting and software development. At DesignBro, he combines both. Personal favorite brand of PJ is Jeep.

Sours: https://designbro.com/blog/inspiration/amazon-slogans/

Our mission

We aim to be Earth’s most customer centric company. Our mission is to continually raise the bar of the customer experience by using the internet and technology to help consumers find, discover and buy anything, and empower businesses and content creators to maximise their success.

We aim to be Earth’s most customer centric company. Our mission is to continually raise the bar of the customer experience by using the internet and technology to help consumers find, discover and buy anything, and empower businesses and content creators to maximise their success.

We believe this mission is important for the UK because digital empowerment for customers and businesses improves living standards for people up and down the country and drives our economic competitiveness and productivity in a global economy.

We will continue to push at the boundaries of how technology – digital infrastructure and services – can improve the customer experience and help make the economies of the countries where we operate more competitive on the global stage.

Sours: https://www.aboutamazon.co.uk/uk-investment/our-mission

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