Rebel green cleaning products

Rebel green cleaning products DEFAULT

Rebel Green

B Impact Report

Logo for Rebel Green

Plant Based Household Cleaners, Organic Detergents, Bamboo Toilet Paper/Towels

Certified Since: November, 2019

Location: Mequon, Wisconsin, United States

Overall B Impact Scoreinfo_outline

The B Impact Scores are being compared against all businesses that have completed the B Impact Assessment

Rebel Green is a Certified Women Owned brand of green household cleaning products, USDA Certified Laundry Detergents and the first and only Carbon Neutral, Tree Free Line of Bamboo Toilet Paper and Paper Towels. Established in 2008, the Mequon, Wisconsin based company remains a Family Owned Business distributing products to natural food stores, supermarkets, specialty markets, and online retailers across the United States. They create effective products that are better for your family, better for the planet and are competitively priced to encourage people to make the switch. Their products are free from synthetic fragrances, sulfates and other harsh chemicals found in conventional household cleaners. They believe in educating customers through the certifications they choose. USDA Certified Organic encourages customers to support organic farmers who's farming methods are better for people and the planet. By featuring the Women Owned logo on labels, they hope to strengthen the roles of women in the economy. Their local vision extends worldwide as a percentage of sales go directly to clean air, clean water and clean food initiatives that are aimed at empowering women, children and families. They are focused on minimizing the impacts of their business operations on the natural world.

Impact Area Scoresinfo_outline

To certify as a B Corp, a company must achieve a minimum verified score of 80 points on the B Impact Assessment. The B Impact Assessment asks questions about how the day-to-day operations of a company create positive impact for the company’s workers, community, and environment. Additionally, companies can earn further points if their overall business model can be shown to create positive social and environmental impact as well, qualifying the company for specific Impact Business Model points.

Scores for Certified B Corporations are verified by the non-profit B Lab.

The questions in the B Impact Assessment are organized into five Impact Areas: Governance, Workers, Community, Environment, and Customers. Click into a Impact Area to see topics covered in each. Topics in blue are Impact Business Models associated with that Impact Area where the company has earned additional credit. Due to rounding, displayed totals may not add up exactly.

The B Impact Assessment is customized to a company's size, sector, and geographic market.  However, within those parameters, there are still questions included in the B Impact Assessment that might not be relevant to a particular company. In cases where a question is not applicable, the potential points available for that question are instead earned based on the performance of the company on the other topics relevant to the stakeholder and summed up as "N/A points." Likewise, a score of N/A for Workers means that the company is a sole proprietor or partnership with no full-time staff, and a score of 0 or N/A for Customers means that the company does not have a specific Customer-focused Impact Business Model.

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Each year, B Lab releases lists honoring the top-performing Certified B Corps in each Impact Area and overall, broken down by size, on the annual Best for the World lists.

B Lab may determine that a company should make additional material beyond their B Impact Report transparent in order for the public to be able to evaluate the company’s overall impact. This additional transparency may cover participation in a controversial industry, information shared on the company’s Disclosure Questionnaire, or simply a company’s relationship to a larger complex entity. Public companies and wholly-owned subsidiaries are required to make their full B Impact Assessments transparent to achieve B Corp Certification.



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Countries this brand distributes/sells in

Products Sold

  • Dish Detergent
  • Fruit & Vegetable Wash
  • Home Fragrance
  • Household Cleaner
  • Laundry

Company Info

Certified since
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Brand Description

Rebel Green offers a full line of natural, plant based household cleaning products that are designed to create cleaner, healthier living spaces at a better value, combined with eye catching packaging. We use only the highest quality natural ingredients. Our products will become habit forming and will encourage people to make the switch from conventional products to Rebel Green's all natural lifestyle. Natural cleaners work just as well, if not better than conventional cleaners and are better for people and the planet. No synthetic fragrances are used. Only pure essential oils and organic fragrance oils. Other highlights include USDA Certified Organic Laundry Detergent, Good Sport Wash and Delicates Wash. Our produce wash rinses clean with no aftertaste. All natural, plant based with organic extracts of lemon and lime, it is proven to remove surface pesticides, waxes and chemicals. Responsibly made in the USA. Join the natural cleaning revolution!

Where can consumers purchase this brand?

Specialized Grocery Store (e.g. Whole Foods, Mom's Organic Market)

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Mequon Company Rebel Green Aims to Make Cleaning Eco-Friendly

Where once you had to go to a specialty store to find natural cleaning products, they’re now on shelves in places from supermarkets to Target.  And a Wisconsin-based company is ending up with products on an increasing number of shelves around the country.

Rebel Green launched its first product nine years ago - a spray to wash fruits and vegetables.  Ali Florsheim, co-founder and co-owner of Rebel Green, shares why it is important to use something beyond water to rinse produce:

"Farmers and growers have to spray their crops to in order to resist rain. Tap water is pretty much like rain water, you're just not going to get that off unless you use a wash or you peel things or you use that extra effort to really scrub something to get it off."

Florsheim says that their big break was with Whole Foods in Milwaukee. "The product was sitting on the shelf in the sample room forever. [The buyer] said, 'We really should give these guys a try', and if it wasn't for him we probably would have had a much slower start...It really taught us the credit of having local support."

Currently, the brand carries laundry detergents, tree free paper products, household and all purpose cleaners, hand soaps, glass sprays and candles.

As for this expansion, Kristina Nosbisch, director of operations, says that it made sense because buyers were asking about other products. "Household cleaning is a big deal, everyone does it," she says. "And people are getting more and more concerned about what they're using and the chemicals that they're bringing into their home. So it just seemed logical to move in that direction."



Green products rebel cleaning


Rebel Green Fruit \u0026 Veggie Clean ~ Produce Wash Demo \u0026 Results


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